About - ConvergePoint Marketing

The Healthcare Marketing Expert Who Solves What Others Can't

How a healthcare fraud investigator became the go-to strategist for compliant, high-performing healthcare marketing.

The Origin Story: From Fraud Investigation to Marketing Innovation

My journey into healthcare marketing didn't start in a boardroom or agency—it started in 2012 with a Healthcare Fraud Examination certificate and a passion for solving complex problems that others avoid.

While working on fraud investigations both inside and outside healthcare, I developed something most marketers never get: a deep understanding of how healthcare compliance actually works, why the rules exist, and what happens when they're broken. This wasn't theoretical knowledge—I saw the real-world consequences of cutting corners in healthcare.

But it was my personal experiences with healthcare that gave me something even more valuable: I've likely been in your target audience before. I understand what it feels like to search for health solutions, to navigate treatment decisions, and to need authentic, trustworthy information during vulnerable moments.

                    This combination—technical compliance expertise, marketing performance knowledge, and genuine patient experience—doesn't exist anywhere else in the industry.
                

The Problem I Had to Solve

Initially, I needed to solve the compliance-versus-performance challenge for one specific client. But as I talked with other healthcare brands and marketing agencies, I realized something troubling: nobody really knew how to solve this issue post-Meta restrictions.

What I discovered broke my heart as both a marketer and someone who cares about healthcare:

• High-performing healthcare brands were running expensive awareness campaigns on Meta while their high-intent Google traffic couldn't be retargeted

• Marketing agencies were dropping healthcare clients rather than figure out compliant solutions

• Brands were literally throwing away ad spend on campaigns that couldn't convert, while their best traffic went uncaptured

As someone who naturally loves problem-solving—especially unique, complex problems that others avoid—I couldn't let this continue. I hate seeing brands waste money when I know there's a better way.

Why I'm Different: The Unique Combination

My Background in Data Science & Performance Marketing

With an MSc in Data Science from Northwestern University and years of performance marketing experience, I bring analytical rigor to creative strategy. I understand both the technical mechanics of marketing systems AND how to make them perform.

My Healthcare Compliance Foundation

Unlike agencies that learned compliance as an afterthought, my foundation is in healthcare fraud examination and regulatory compliance. I don't just follow rules—I understand why they exist and how to work within them effectively.

My Personal Healthcare Experience

I've likely been in your patients' shoes. I understand the emotional journey, the search for trust, and what authentic healthcare communication looks like from the patient perspective.

My Natural Rule-Following Tendency

Whether by nature or nurture, I'm a strong rule follower. Compliance isn't a constraint for me—it's a natural framework that guides strategic thinking.

                This combination creates something unique in the healthcare marketing space: someone who can deliver both legal safety AND marketing results without compromise.
            

"Healthcare marketing shouldn't feel like marketing or sales. It's simply showing up with the care and comfort your potential patients need... when they need it."

When someone is searching for health solutions, they're often in a vulnerable state. They need trustworthy information from credible sources, clear guidance without overwhelming complexity, authentic connection that respects their situation, and professional competence that inspires confidence.

This is why compliance and performance aren't opposing forces—they're both essential elements of ethical, effective healthcare marketing.

My Mission: Ending the False Choice

For too long, healthcare brands have been forced to choose between legal safety OR marketing results, compliance OR growth, playing it safe OR taking performance risks.

I believe this is a false choice.

My mission is to prove that the best healthcare marketing happens when compliance and performance work together—when you can reach more people ethically, sustainably, and effectively.

Every healthcare brand deserves marketing that:

Protects patient privacy and follows regulations
Delivers measurable business results
Builds genuine trust with potential patients
Scales sustainably without compliance risks

Why Healthcare Compliance Actually Improves Marketing

Here's what most marketers don't understand: Healthcare compliance rules weren't designed to hurt marketing—they were designed to protect patients.

When you truly understand and embrace compliance:

More Trustworthy Messaging

Your messaging becomes more authentic and builds genuine trust

Better Data Practices

Your data practices build genuine patient confidence

Precise Targeting

Your targeting becomes more precise and respectful

Sustainable Results

Your long-term results improve because you build sustainable systems

Compliance isn't a constraint—it's a competitive advantage.

Ready to Experience the Convergence Difference?

If you're tired of choosing between legal safety and marketing results, let's talk. Your healthcare brand deserves marketing that works as hard as you do—without cutting corners, taking risks, or compromising your values.

Get Your Free HIPAA Assessment Book Strategy Consultation

Let's converge compliance with performance and build something better together.

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