Healthcare Marketing Insights

ConvergePoint Marketing Blog

Why Your Tracking is Lying to You

Why Your Tracking is Lying to You

Why Your Tracking is Lying to YouLisa Koenn
Published on: 19/05/2025

Struggling to trust your marketing data? This post breaks down why your tracking is misleading you—and what to do instead to gain clarity, confidence, and better ROI.

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The 2025 Health & Wellness Marketing Playbook

  The 2025 Health & Wellness Marketing Playbook

 
The 2025 Health & Wellness Marketing PlaybookLisa Koenn
Published on: 13/05/2025

Unlock smarter growth with this 2025 health & wellness marketing playbook. Learn how to unify your paid strategy, build trust with content, and use compliant data to boost performance across platforms.

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The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiences

The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiences

The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel AudiencesLisa Koenn
Published on: 24/04/2025

Learn how to build middle-of-funnel audiences using behavioral data to lower ad costs and outsmart your competition.

Data Strategy
How to Turn Customer Data Into Results: The 4-Stage Strategy for Health & Wellness Brands

How to Turn Customer Data Into Results: The 4-Stage Strategy for Health & Wellness Brands

How to Turn Customer Data Into Results: The 4-Stage Strategy for Health & Wellness BrandsLisa Koenn
Published on: 20/04/2025

Discover a 4-stage framework to turn first-party data into growth. Built for health & wellness brands ready to scale smarter.

Data Strategy