The Marketing Intelligence Journal
Exploring the ideas behind better information, better decisions, and better marketing performance.
Why Your Tracking is Lying to You
by: Lisa KoennPublished on: 19/05/2025Struggling to trust your marketing data? This post breaks down why your tracking is misleading you—and what to do instead to gain clarity, confidence, and better ROI.
marketing attributionmarketing data trackingad trackinghealth and wellness marketing
The 2025 Health & Wellness Marketing Playbook
by: Lisa KoennPublished on: 13/05/2025Unlock smarter growth with this 2025 health & wellness marketing playbook. Learn how to unify your paid strategy, build trust with content, and use compliant data to boost performance across platforms.
health and wellness marketingbehavioral health marketingtreatment center marketinghipaa compliant data strategyhipaa compliant retargetinghipaa compliant ads
The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiences
by: Lisa KoennPublished on: 24/04/2025Learn how to build middle-of-funnel audiences using behavioral data to lower ad costs and outsmart your competition.
middle of funnelretargetingad strategyaudience building
How to Turn Customer Data Into Results: The 4-Stage Strategy for Health & Wellness Brands
by: Lisa KoennPublished on: 20/04/2025Discover a 4-stage framework to turn first-party data into growth. Built for health & wellness brands ready to scale smarter.
customer data platformdata strategybehavior signalsgrowth marketingads strategy
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