The Marketing Intelligence Journal
Exploring the ideas behind better information, better decisions, and better marketing performance.
The Hims & Hers Lawsuit: The Marketing Conversation No One Is Having
by: Lisa KoennPublished on: 06/08/2026The Hims & Hers lawsuit reignited the compliance conversation. The bigger question is what comes after compliance and why information gaps are limiting marketing performance.
marketing intelligenceinformation gapshealthcare marketingmarketing measurementmarketing attributionHims & Hers lawsuit
Why Your Tracking is Lying to You
by: Lisa KoennPublished on: 19/05/2025Struggling to trust your marketing data? This post breaks down why your tracking is misleading you—and what to do instead to gain clarity, confidence, and better ROI.
marketing attributionmarketing data trackingad trackinghealth and wellness marketing
How Treatment Centers Can Build Trust and Engagement: A Winning Content Strategy
by: Lisa KoennPublished on: 18/05/2025How behavioral health treatment centers can build trust and engagement with an effective content marketing strategy.
treatment center content strategybehavioral health marketing strategybehavior health content strategytreatment center marketing strategy
The 2025 Health & Wellness Marketing Playbook
by: Lisa KoennPublished on: 13/05/2025Unlock smarter growth with this 2025 health & wellness marketing playbook. Learn how to unify your paid strategy, build trust with content, and use compliant data to boost performance across platforms.
health and wellness marketingbehavioral health marketingtreatment center marketinghipaa compliant data strategyhipaa compliant retargetinghipaa compliant ads
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