The Marketing Intelligence Journal

Exploring the ideas behind better information, better decisions, and better marketing performance.

Why Your Tracking is Lying to You

Why Your Tracking is Lying to Youby: Lisa KoennPublished on: 19/05/2025

Struggling to trust your marketing data? This post breaks down why your tracking is misleading you—and what to do instead to gain clarity, confidence, and better ROI.

Data Strategymarketing strategyhipaa compliant marketing
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Why Your Tracking is Lying to You

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