The Marketing Intelligence Journal

Exploring the ideas behind better information, better decisions, and better marketing performance.

Why Your Tracking is Lying to You

Why Your Tracking is Lying to Youby: Lisa KoennPublished on: 19/05/2025

Struggling to trust your marketing data? This post breaks down why your tracking is misleading you—and what to do instead to gain clarity, confidence, and better ROI.

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Why Your Tracking is Lying to You

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