The End of

Guru Marketing

The End of

Guru Marketing

Increased reach, less work, more fans.

We're not "hacking" the algorithm, offering deep discounts to get price shoppers in the door, or entering prospects in a silly monthly sweepstakes. We're creating amazing content that attracts and builds an audience of raving fans, fueling your reach with ad dollars.

Increased reach, less work, more fans.

Let's Chat About Your Strategy

Let's Chat About Your Strategy!

3 Pillars of the

BizGenie System

Generate cash predictably with our end-to-end ecosystem

HIPAA Marketing Intelligence

for Healthcare Brands

Empowering the smartest marketers in healthcare.

I restore the blind spots in your data, giving you clearer decisions and stronger performance on learning-based platforms like Meta + Google.

See How It Works

See how modern signal architecture restores performance under HIPAA.

Marketing Didn't Break

Your Signals Did

HIPAA’s tracking restrictions changed how data moves through your ecosystem.

Attribution no longer reflects reality.

Signals to platforms like Meta + Google are blocked.

It's not a marketing issue.

It's a structural issue.

Most Healthcare Brands are Flying Blind:

ROI is unclear
Optimization stalls
Costs rise
Decisions feel disconnected
and attribution can't be trusted.

I help you fix that structure.

I Rebuild the Intelligence Layer

Healthcare Marketing Depends On

HIPAA Compliance

Data Architecture

Signal Design + Surrogate Events

Ad Platform Optimization

Behavioral Measurement Under Privacy Constraints

Modern Marketing Intelligence Overcoming HIPAA Constraints

This work restores the visibility, clarity and optimization your team needs without ever compromising HIPAA.

The 3 Layers Every Healthcare

Marketing System Needs

Modern performance depends on the alignment of these layers.

Compliance Layer

Safe, de-identified, HIPAA-aligned data flows that eliminate risk and stop accidental disclosures.

Data Architecture Layer

Structured behavioral signals — scrubbed, transformed, and routed through a HIPAA-compliant CDP.

Signal Architecture Layer

Surrogate events and optimization signals that help platforms like Meta + Google learn again.

Explore the Framework

Most teams have pieces of this — but not the alignment.

My work brings all three layers together, so your system can perform again.

Start with the HIPAA

Marketing Intelligence Diagnostic

The foundational engagement where we identify:

Where signals are breaking
Where risk lives
How data actually flows
Why optimization stalled
Which surrogate events you need
How to rebuild performance under HIPAA

You'll receive a full diagnostic, a signal architecture design, and an executive-ready roadmap.

Take the First Step(Explore the Diagnostic)

Get a sneak peek of the diagnostic here: Free HIPAA Assessment

For Healthcare Organizations that Need

Stronger Signals, Not More Noise

I work with teams responsible for both growth and compliance:

Healthcare brands & multi-location providers
Behavioral health organizations
Telehealth
Addiction recovery centers
CMOs, CGOs, CROs
Leaders responsible for both growth + HIPAA risk

If your decisions rely on data...

If HIPAA constraints has led to unreliable data...

I can help rebuild your foundation.

How this Works in Practice

The Marketing Intelligence Layer isn't a tool, a dashboard, or a report.

It's a system that has to be built and governed correctly.

Here's what that looks like in practice:

Do you manage ads, or do you only consult on strategy and analytics?

Yes, when paid media is part of what the system requires.

The Marketing Intelligence Layer governs how learning happens across channels, and paid media is often a critical input.

Depending on the organization, I may:
→ manage Google and Meta ads directly
→ work alongside an internal team
→ or oversee execution while ensuring signal integrity and learning stability

The structure can vary, but the responsibility for how the system learns stays centralized.

Is this just another analytics, conversion tracking, or attribution solution?

No.

This is not a dashboard, an attribution model, or a reporting layer.

The Marketing Intelligence Layer sits between behavior and decisions. It structures meaningful signals so both humans and platforms can learn correctly.

The Marketing Intelligence Layer supports and improves analytics, conversion tracking, and attribution.

Why can't our existing team or agency do this?

Most teams are strong executors.

What’s usually missing is the layer that connects:
→ behavior to signals
→ signals to platforms
→ platforms to decisions

Those skills typically span multiple roles (analytics, media, measurement, compliance) and are rarely owned in one place. This work exists to fill that gap. Not replace your team.

Will this work if we already have analytics and tracking in place?

Often, yes. That’s where the biggest gains appear.

Most stacks technically collect data but don’t structure it in a way that platforms can learn from or teams can interpret confidently. This work focuses on how signals are created and governed, not just whether they exist.

Is this a one-time project or ongoing engagement?

This is not a one-time fix.

The diagnostic explains why performance is inconsistent, but nothing improves until the gaps are actually filled.

Implementation is required to restore visibility and learning. And once that system is in place, it has to be interpreted and maintained correctly or it will be misused.

Most teams continue working together after implementation, not because they’re dependent, but because governance is what keeps the system learning the way it was designed.

Clear signals create confident decisions.

Everything else is noise.

MEET THE FOUNDER & CEO

Hey, I'm Lisa!

I’m Lisa Koenn — a data strategist and HIPAA-compliant marketing specialist.

I created the signal-architecture framework healthcare brands now use to improve performance under modern privacy rules.

My work combines:

Data Science

Compliant Data Flows

Surrogate Event Strategy

and Platform Optimization

I help teams turn complexity into clarity, and rebuild the intelligence layer their marketing depends on.

Read my full founder story

Why Clients

Work With Me

I work with teams responsible for both growth and compliance:

I make complex compliance simple
I translate data into decisions
I rebuild optimization safely
I create clarity where attribution has failed
I give teams the signals they need to scale

Who I've Worked With...

Before formalizing this framework, I've consulted on analytics architecture, tracking strategy, and performance measurement for healthcare practices, agencies and founders.

L.V., Managing Partner, Confidential Marketing Agency

"We brought Lisa in to consult on advertising campaigns and create actionable reports for our team. she was a pleasure to work with; extremely knowledgeable, prompt, and clearly has a passion for marketing. She went above and neyond in providing additional resources to educate our team. Our systems and results have noticeably improved. I wouldn't hesitate to recommend her to any business!"

Justin B., Founder

"Lisa is an analytics genius. I hired her to do a full tracking setup on the website. She not only did the techy work, but then advised me on how best to use it now that it's setup. She is masterful at website analytics, tracking codes, capturing and analyzing data. Highly recommend, and will rehire for future projects."

Dr. Martynas M., Practice Co-Owner

"We've worked with Lisa for 5 months now. She has been amazing at communicating and getting people through our doors that are actually excited about what we do. We've worked with other agencies, and we didn't quite get the result that we did with Lisa. Our practice has pretty much doubled since we hired Lisa."

ready to rebuild your signal architecture?

The Marketing Intelligence Diagnostic

If you want clarity around your compliance, your data, and your performance — the diagnostic is the first step.

Let's Fix Your Blind Spots(Explore the Diagnostic)

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