The End of

Guru Marketing

The End of

Guru Marketing

Increased reach, less work, more fans.

We're not "hacking" the algorithm, offering deep discounts to get price shoppers in the door, or entering prospects in a silly monthly sweepstakes. We're creating amazing content that attracts and builds an audience of raving fans, fueling your reach with ad dollars.

Increased reach, less work, more fans.

We're not "hacking" the algorithm, offering deep discounts to get price shoppers in the door, or entering prospects in a silly monthly sweepstakes. We're creating amazing content that attracts and builds an audience of raving fans, fueling your reach with ad dollars.

3 Pillars of the

BizGenie System

Generate cash predictably with our end-to-end ecosystem

HIPAA Marketing Intelligence

for Healthcare Brands

Marketing performance now depends on compliant signals.

I help healthcare organizations rebuild the data and signal architecture

Meta and Google need to optimize under HIPAA.

See how modern signal architecture restores performance under HIPAA.

Marketing Didn't Break

Your Signals Did

 HIPAA’s tracking restrictions changed how data moves through your ecosystem.

Attribution no longer reflects reality.


Signals to Meta and Google are blocked.

It's not a marketing issue.

It's a structural issue.


Most Healthcare Brands are Flying Blind:

  • ROI is unclear

  • Optimization stalls

  • Costs rise

  • Decisions feel disconnected

  • and attribution can't be trusted.

I help you fix that structure.

I Rebuild the Intelligence Layer

Healthcare Marketing Depends On

  • HIPAA Compliance

  • Data Architecture

  • Signal Design + Surrogate Events

  • Ad Platform Optimization

  • Behavioral Measurement Under Privacy Constraints

  • Modern Marketing Intelligence Overcoming HIPAA Constraints

This work restores the visibility, clarity and optimization your team needs without ever compromising HIPAA.

The 3 Layers Every Healthcare

Marketing System Needs

Modern performance depends on the alignment of these layers.

Compliance Layer

Safe, de-identified, HIPAA-aligned data flows that eliminate risk and stop accidental disclosures.

Data Architecture Layer

Structured behavioral signals — scrubbed, transformed, and routed through a HIPAA-compliant CDP.

Signal Architecture Layer

Surrogate events and optimization signals that help Meta + Google learn again.

Most teams have pieces of this — but not the alignment.

My work brings all three layers together, so your system can perform again.

Start with the HIPAA

Marketing Intelligence Audit

The foundational engagement where we identify:

  • Where signals are breaking

  • Where risk lives

  • How data actually flows

  • Why optimization stalled

  • Which surrogate events you need

  • How to rebuild performance under HIPAA

You'll receive a full diagnostic, a signal architecture design, and an executive-ready roadmap.

Get a sneak peek of the audit here: Free HIPAA Assessment

For Healthcare Organizations that Need

Stronger Signals, Not More Noise

I work with teams responsible for both growth and compliance:

  • Healthcare brands & multi-location providers

  • Behavioral health organizations

  • Mental health & telehealth

  • Addiction recovery centers

  • CMOs, CGOs, CROs

  • Leaders responsible for both growth + HIPAA risk

If your decisions rely on data...

If HIPAA constraints has led to unreliable data...

I can help rebuild your foundation.

MEET THE FOUNDER & CEO

Hey, I'm Lisa!

I’m Lisa Koenn — a data strategist and HIPAA-compliant marketing specialist.

I created the signal-architecture framework healthcare brands now use to improve performance under modern privacy rules.

My work combines:

Data Science

Compliant Data Flows

Surrogate Event Strategy

and Platform Optimization

I help teams turn complexity into clarity, and rebuild the intelligence layer their marketing depends on.

Why Clients

Work With Me

I work with teams responsible for both growth and compliance:

  • I make complex compliance simple

  • I translate data into decisions

  • I rebuild optimization safely

  • I create clarity where attribution has failed

  • I give teams the signals they need to scale

Who I've Worked With...

Before formalizing this framework, I've consulted on analytics architecture, tracking strategy, and performance measurement for healthcare practices, agencies and founders.

L.V., Managing Partner, Confidential Marketing Agency

"We brought Lisa in to consult on advertising campaigns and create actionable reports for our team. she was a pleasure to work with; extremely knowledgeable, prompt, and clearly has a passion for marketing. She went above and neyond in providing additional resources to educate our team. Our systems and results have noticeably improved. I wouldn't hesitate to recommend her to any business!"

Justin B., Founder

"Lisa is an analytics genius. I hired her to do a full tracking setup on the website. She not only did the techy work, but then advised me on how best to use it now that it's setup. She is masterful at website analytics, tracking codes, capturing and analyzing data. Highly recommend, and will rehire for future projects."

Dr. Martynas M., Practice Co-Owner

"We've worked with Lisa for 5 months now. She has been amazing at communicating and getting people through our doors that are actually excited about what we do. We've worked with other agencies, and we didn't quite get the result that we did with Lisa. Our practice has pretty much doubled since we hired Lisa."

ready to rebuild your signal architecture?

The Marketing Intelligence Audit

If you want clarity around your compliance, your data, and your performance — the audit is the first step.

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