The Marketing Intelligence Layer™
The 3-layer system that restores visibility where attribution stops.
A HIPAA-safe framework that connects behavior, signals, and optimization —
and brings clarity back to healthcare marketing.
The 3-layer system that restores visibility where attribution stops.
A HIPAA-safe framework that connects behavior, signals, and optimization —
and brings clarity back to healthcare marketing.
See how to implement this framework inside your organization.
Attribution Didn't Break
Visibility Did
HIPAA changed what healthcare teams can track.
Meta changed what platforms can learn from.
Google changed how attribution works.
The result...
Marketing teams making high-stakes decisions with:
Incomplete data
Inconsistent reporting
Contradictory platform insights
Missing behavioral signals
Journeys they can't see
Channels optimizing in opposite directions
The solution isn't more dashboards.
It's not more reporting cleanup.
It's not another attribution tool.
Healthcare marketing needs a Marketing Intelligence Layer.
A system that restores clarity underneath every channel.
The Marketing Intelligence Layer™
A Complete View of Your System, Not Just Your Channels
Layer 1: Compliance Layer
What it is:
Your legal foundation.
Safe. De-identified. HIPAA-aligned. No accidental disclosures.
What it does:
Ensures every piece of data can move through your system safely without ever identifying a patient or violating HIPAA.
Why it matters:
If this layer isn't correct, nothing else can be.
Layer 2: Data Architecture Layer
What it is:
Your structural foundation.
Organized, de-identified behavioral signals sent through a HIPAA-compliant CDP.
What it does:
Turns raw user behavior into compliant, structured, usable data: scroll depth, time on page, video watch, repeated views, etc.
Why it matters:
Without structured signals, Meta + Google receive almost no learning data.
Layer 3: Signal Architecure Layer
What it is:
Your performance foundation.
Custom surrogate events that tell Meta + Google what matters... without PHI.
What it does:
Gives platforms the optimization signals they can no longer collect automatically due to privacy and HIPAA constraints
Why it matters:
This layer restores algorithmic learning under HIPAA, so optimization becomes predictable again.
Optimization Pathways...
How the Signals Become Performance
Your intelligence layer feeds the platforms the exact signals they need:
Early interest events → stabilize exploration
Mid-funnel behaviors → improve predictions
Intent signals → improve optimization
Readiness behaviors → lower CAC
This closes the loop:
Signal → Learning → Performance → Scaling
When These Layers Align,
Everything Gets Easier
When the Intelligence Layer is missing:
Unpredictable CAC
Inconsistent reporting
Attribution gaps
Cross-channel contradictions
Creative mis-scoring
Lead quality swings
Volatility in algorithms
Broken optimization
Missing journey visibility
When the Intelligence Layer is installed:
CAC stabilizes
Reporting aligns
Attribution gains context
Creating scoring improves
Optimization becomes predictable
Performance improves safely
Teams stop guessing
Platform behavior makes sense
This is the operating system your marketing has been missing.
Built for Team Who
Need Better Signals, Not More Noise
If you're trying to scale performance, prevent compliance risk, or regain visibility — this framework is the foundation.
This framework is used by:
Healthcare brands & multi-location providers
Behavioral health organizations
Telehealth
Addiction recovery centers
CMOs, CGOs, CROs
Leaders responsible for both growth + HIPAA risk
Want to see how your signals are performing?
The HIPAA Marketing Intelligence Audit is the first step.
It gives you a full diagnostic that shows exactly where visibility breaks and how to fix it.
No pressure. Just clarity.
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