HIPAA Marketing Intelligence Audit

See exactly where your visibility breaks — and how to fix it.

A HIPAA-safe diagnostic that reveals the compliance, data, and signal gaps preventing your marketing from performing at full capacity.

Get a sneak peek of the audit here: Free HIPAA Assessment.

You Saw the Framework

This Audit Shows Where Signals Break

The Marketing Intelligence Layer explains why visibility breaks in healthcare marketing.
This Audit shows exactly where it’s breaking inside your organization.

Most teams have:

  • Compliance gaps they can't see

  • Signal gaps they don't know exist

  • Measurement gaps buried under reporting

  • Optimization gaps hidden inside platform behavior

It's Not a Marketing Problem

It's a Visibility Problem

HIPAA restricts what you can track.

Meta + Google restrict what they can see.

Attribution restricts what it can report.

The result is the same everywhere:

  • Inconsistent reporting

  • Attribution contradictions

  • Unexplained CAC swings

  • Creative mis-scoring

  • Unreliable optimization

  • Loss of signal-to-noise

The audit diagnoses exactly which layer is causing the break:

Compliance Layer

Data Layer

Signal Layer

Once the break is visible, the fix becomes obvious.

This Audit Solves the 3 Problems Attribution Can't Fix

Invisible

Compliance Gaps

Signals you thought were safe that aren't.

Signals you could capture but aren't.

Missing

Behavioral Signals

Your system is capturing clicks —
but not capturing the behaviors that shape readiness.

Broken

Optimization Feedback

Platforms can’t learn because they’re not receiving enough signal variety.

Why It Matters:

You can’t optimize what the platforms can’t see —
and the platforms can’t see what you don’t send.

What We Assess

1. The Compliance Layer

  • Identity risk

  • URL + metadata risk

  • PHI-Adjacent Exposure

  • Allowed vs. disallowed behavior signals

  • Tracking configuration review

2. The Data Layer

  • Event structure

  • Surrogate event coverage

  • Mid-funnel signal gaps

  • Taxonomy alignment

  • Cross-channel stitching

  • CDP ingestion + transformations

3. The Signal Layer

  • Signal quality

  • Readiness indicators

  • Surrogate → Optimization mapping

  • Creative → Signal intelligence

  • Platform learning stability

Output of the Audit

A clear map of your visibility gaps and the recommended corrections — prioritized by impact.

Who This is For

For organizations who:

  • Spend on Meta, Google or YouTube

  • Have conflicting reporting

  • See CAC volatility

  • Lack clear attribution

  • Need compliant signal architecture

  • Want predictable performance

  • Are scaling admissions or growth teams

Not a fit if:

  • You're looking for creative-only support

  • You only run organic marketing

  • You aren't ready for strategic uplift

  • You don't have digital traffic

Visibility is the New

Performance Multiplier

Blind optimization costs more than media spend.

Most marketing failures track back to one thing... Signals the platforms never received.

The Marketing Intelligence Audit gives you the visibility needed to stabilize, scale, and manage performance in a HIPAA-compliant way.

Visibility is the new performance multiplier

Your marketing can only perform as well as your signals.

If you want to understand your risk, rebuild your signal architecture, and give Meta + Google something useful to learn from again — without ever compromising HIPAA — this is where we start.

© Copyright 2025. ConvergePoint Marketing LLC.

All rights reserved.

© Copyright 2025. ConvergePoint Marketing LLC.

All rights reserved.