The Marketing Intelligence Journal

Exploring the ideas behind better information, better decisions, and better marketing performance.

The Hims & Hers Lawsuit: The Marketing Conversation No One Is Having

The Hims & Hers Lawsuit: The Marketing Conversation No One Is Havingby: Lisa KoennPublished on: 06/08/2026

The Hims & Hers lawsuit reignited the compliance conversation. The bigger question is what comes after compliance and why information gaps are limiting marketing performance.

hipaa compliant marketinghealthcare marketingMarketing Intelligence
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The Hims & Hers Lawsuit: The Marketing Conversation No One Is Having

  The 2025 Health & Wellness Marketing Playbook

  The 2025 Health & Wellness Marketing Playbookby: Lisa KoennPublished on: 13/05/2025

Unlock smarter growth with this 2025 health & wellness marketing playbook. Learn how to unify your paid strategy, build trust with content, and use compliant data to boost performance across platforms.

hipaa compliant strategiesData Strategymarketing strategyhealthcare marketing
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  The 2025 Health & Wellness Marketing Playbook

The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiences

The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiencesby: Lisa KoennPublished on: 24/04/2025

Learn how to build middle-of-funnel audiences using behavioral data to lower ad costs and outsmart your competition.

Data Strategyhealthcare marketing
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The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiences

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