The Marketing Intelligence Journal
Exploring the ideas behind better information, better decisions, and better marketing performance.
The Hims & Hers Lawsuit: The Marketing Conversation No One Is Having
by: Lisa KoennPublished on: 06/08/2026The Hims & Hers lawsuit reignited the compliance conversation. The bigger question is what comes after compliance and why information gaps are limiting marketing performance.
hipaa compliant marketinghealthcare marketingMarketing Intelligence
Why Your Tracking is Lying to You
by: Lisa KoennPublished on: 19/05/2025Struggling to trust your marketing data? This post breaks down why your tracking is misleading you—and what to do instead to gain clarity, confidence, and better ROI.
Data Strategymarketing strategyhipaa compliant marketing
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