I’m Lisa Koenn — a data strategist, HIPAA-compliant marketing specialist, and the creator of the signal-architecture framework healthcare brands now use to improve performance under modern privacy rules.

My background spans data science, marketing analytics, HIPAA-compliant infrastructure, and platform optimization. Over the last several years, I’ve focused on solving the problem no one in healthcare marketing had language for: marketing didn’t break — the signals did.

Most teams are making decisions without reliable data. Meta and Google can’t “learn” like they used to. HIPAA changed how signals move. And traditional attribution no longer reflects what actually drives performance.

My work sits at the intersection of:

→ compliance

→ data architecture

→ signal design

→ surrogate events

→ and performance optimization under HIPAA

I help healthcare organizations rebuild the intelligence layer under their marketing — so they can make better decisions, restore optimization, and scale safely.

I founded ConvergePoint Marketing to give healthcare leaders what the industry has been missing:  a modern, compliant, signal-first foundation for performance.